Media Buying

The art and science of sales at scale.

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Generating Demand
TikTok, Meta and Google Ads are responsible for 90+% of demand generation for DTC Brands. This means getting new customers interested in your brand and products so you can make sales.

If you're using any of these channels you need to be 100% sure you are doing everything you can to maximize your results.
Capturing Demand
Users move from being unaware of your brand, to learning about you, to entering the consideration phase and eventually buying.

How fast, or if this happens comes down to how you position your brand/products and the touch-points you have with your consumer along the journey. If either of these aspects of your marketing aren’t aligned you'll leave results on the table.

Seamless integration of positioning for your products at the right level of awareness for the audiences you're targeting needs to happen across all the channels you are operating on.
Documented Learning
Misunderstanding category positioning is the #1 thing brands get wrong that crushes their ads performance.

One of the most common sources of this failure is a lack of documentation about the types of positioning / messaging that’s been tested across channels and over time.

Regardless of the channel you're operating on you should understand what messaging you need to test and what’s already been tested.

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