Having Great Ads Isn’t Enough

Driving profitable DTC growth relies on the interplay between:

Each of these ☝️ have endless details that need to be considered.

We’ve assembled a team of professionals with 1000s of reps designing and coordinating the above elements of successful CPG and consumer tech companies.

Our Values

Competence

“Attitude is no substitute for competence” – Eric Raymond

This is a quote from Eric Raymond the creator of Linux. It’s one of 5 parts of his “Hacker Attitude”, which strongly informs our culture. The heart of the hacker attitude is to relentlessly solve problems at their root, to look for the bottleneck in a system so “no problem ever has to be solved twice”.

Solving problems is the way to create value. So we measure “competence” in terms of an individual’s ability to proactively solve problems and apply solutions.

The rest of Eric’s “Hacker Attitude”

1. The world is full of fascinating problems waiting to be solved.
2. No problem should ever have to be solved twice.
3. Boredom and drudgery are evil.
4. Freedom is good.
5. Attitude is no substitute for competence.

Conscious Growth

“Pick Partners With Intelligence, Energy and Integrity… You can’t compromise on any of these three… high integrity is the most important because otherwise if you’ve got the other two, what you have is you have a smart and hard working crook, who’s eventually going to cheat you.” – Naval Ravikant

It seems everyone who’s worked with a service provider has been burned. We think it’s mostly due to the quoted scenario above. Regardless, we think about the problem of “values” in terms of long vs. short term thinking. The best way to win over a long time horizon is to set partners up for success in whatever form that takes.

Success through transitions means working towards self-sufficiency. This includes partnered companies, team members, and contractors. We believe that independence and personal agency are the foundation of any healthy relationship (Business or Personal). We understand that partners will move to new projects, clients might transition away from outside support and team members may look for a different type of work or want to do their own thing.

We prepare each group for that moment starting from day 1. This isn’t altruistic. We know that the people we get to work with will, in-turn, become our biggest advocates. So we’re grateful to serve each of these groups of professionals.

Open Secrets

“The best entrepreneurs know this: every great business is built around a secret that’s hidden from the outside. A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator.” – Peter Thiel

Our “open secret” is this:

There are so many talented growth professionals being under-utilized in the world of DTC marketing. We’re building a talent destination for professionals looking to partner with brands that are determined to grow.

We’ve developed a different way to provide those professionals engaging work alongside some of the world’s most talented operators. This provides the companies we partner with unique opportunities to build their growth playbooks ASAP alongside marketers developing the cutting edge.